Without a strong idea and a clear vision, a project is essentially doomed. As the creator and director of video production, you must know exactly what you’re doing and why you’re doing it. This means having a clear idea/vision in mind. At Cara Productions we have an experienced team of directors that have more than 10 years of experience in this field. Cara Productions has the best Video Production Services in Kenya.

It is important to understand your target audience in order to tailor the video production to their sensibilities. This phase helps us fully understand the intended audience and thus tailor the videos directed to that specific audience. This saves a lot of time and also resources; all the undesired audience would have been eliminated.

Understanding your target audience means also considering things like the length of the video production, tone, type of music, demographics of actors/talent, etc. If Sesame Street didn’t understand that its target audience was young children, we can imagine how problematic that would have been when it first aired. Cara Productions has the best Video Production Services in Kenya.

A professional video production process requires knowing your budget, which can be determined in the pre-production phase. You may have a set amount of money that you’re able to spend. This would mean working backwards from your budget and determining which steps of the video production process are absolutely necessary. If you have a higher budget, it makes sense to start with the project itself. We determine the ideal components for the perfect production. If it’s too high, we find ways to trim items down to save costs. We consider elements like the size of the crew, time, locations, editing, and other services related to the production.

Our Video Production directors are well-experienced in script writing. A script is a written document that will guide your video production. It includes scene descriptions, dialogue or voiceover, action lines, props, and perhaps other elements like music. A good script contains all of the key elements of the production and will serve as a guide for the director, crew, and talent on the day of shooting. Without the script, key elements may be overlooked or forgotten and story continuity can be severely compromised. Cara Productions is able to deliver your wants on any project. We Help Tell Your Story. Cara Productions has the best Video Production Services in Kenya.

We incorporate Storyboards as supplements to script writing as they tell the visual story with actual sketches of each scene. These are beneficial during the pre-production process because they can help determine whether the story is working or not. Better to find out a scene isn’t working on paper than on the day of production or, even worse, in the editing room. Storyboards aren’t necessary for every type of video production but can be useful for more complex action scenes that require a specific breakdown of character movement, camera angles, and overall vibe. Storyboards can also be useful in developing a shot list, which the director and cinematographer reference during production.

Cara Productions also engages in site finding and preview before any session is carried out. There are two types of locations for a video production shoot: on-location and in-studio. Each of these options provides different pros and cons. Depending on what type of video you’re shooting, either or both locations might make more sense. Shooting on location provides an opportunity to show your subject in its natural setting. It can also provide some visual variety for the viewer and the ability to capture b-roll footage. Shooting in a studio is much more controlled. It usually allows access to more equipment and the ability to use different lighting techniques and effects like a green screen. Perhaps the biggest benefit of shooting in a studio is that it is dead-silent, so clear audio can be captured without having to compete with ambient noise in a natural setting. Cara Productions has the best Video Production Services in Kenya.

Once you determine the scale of your video production and all of its elements, you will need to select an appropriate crew. Again, Cara Productions has a talented and well-experienced team with vast working areas in and around Video productions. We Help Tell Your Story. The number of the crew being utilized impacts the overall quality of the project as well as the budget. You will also have to consider specialists for post-production like editors, colourists, or special effects professionals.