BEST CORPORATE MEDIA TRAINING SERVICES IN KENYA
Corporate media training is a professional development program that helps individuals and organizations prepare for and navigate interactions with the media. The goal of media training is to help individuals and organizations communicate their message effectively, while also managing their reputation and protecting their brand. Cara Productions has the best Media Training services in Kenya.
Corporate media training typically covers a variety of topics, including:
- Message development: Participants learn how to develop key messages that align with their organization’s goals and values, and how to communicate these messages effectively.
- Media Relations: Participants learn how to build and maintain relationships with the media, as well as how to handle various types of media inquiries, such as interviews and press conferences.
- Crisis communication: Participants learn how to prepare for and respond to potential crises, and how to manage their organization’s reputation during a crisis.
- Social media: Participants learn how to use social media platforms to communicate their message and engage with their audience.
- On-camera training: Participants learn how to present themselves effectively on camera, including how to speak with confidence, use body language and how to handle difficult questions.
Corporate media training can be provided to individuals or groups and can take place in a variety of formats, such as in-person workshops, virtual sessions, or one-on-one coaching.
Corporate media training is beneficial for anyone who may interact with the media, including executives, public relations professionals, and other employees, who may be called upon to speak on behalf of the organization. With the right media training, individuals and organizations can communicate their message effectively, while also managing their reputation and protecting their brand. Cara Productions has the best Media Training services in Kenya.
These are 5 techniques to ensure that you get your point across, resonate with your audience, and, most importantly, maintain control in an interview.
#1 Defining your key messages
Fundamental to an interview is having a set of refined and well-thought-out key messages in order to ensure that you convey what you want to. These key messages should be original, short, and in line with your personal or organisational objectives. Maintaining clarity on your key messages means that you can keep coming back to them in an interview to strengthen and reiterate your standpoint.
#2 Prepare for the difficult questions
Never underestimate a journalist’s ability to ask you difficult questions and put you on the spot. When prepping my clients for media training, aside from working on refining their key messaging and delivery, we spend a lot of time unpacking the worst-case scenario questions. Nothing is off-limits. The key is no let nothing surprise you; if you are prepared for everything, you will fall for nothing. Cara Productions has the best Media Training services in Kenya.
#3 Own the interview
Always keep in mind that an interview is a transaction more than a conversation. Journalists want information from you, and you are in control of conveying your key messages in a succinct way in order to get your point across. There is no such thing as being too prepared you are. The more well-versed you are in your subject matter, the easier it will be for you to be flexible, responsive, concise, and most of all, confident. If you feel flustered at any point, keep going back to your key messages.
#4 Use assertive body language
In a live broadcast interview, people are not only listening to what you are saying but also taking notice of your body posture and facial expressions. Many people are terrified of interviews, and this is reflected in your tone, use of language and posture, which can play to your detriment. Media training can help you deliver your message effectively by using your words, tone, and body language. Even off the air, maintaining good posture can help you feel more confident and in control. Cara Productions has the best Media Training services in Kenya.
#5 Avoid being misquoted
Walking into an interview unprepared for difficult questions and without having clarity around your key messages means that you run the risk of being misquoted. Through media training, you can confidently move away from being misquoted by providing a clear and concise message and reverting to your key points. Further to this, there is no time limit on how quickly to answer questions. If a challenging question is posed to you, take your time to formulate an answer and deliver it confidently. Cara Productions has the best Media Training services in Kenya.