BEST LIVE STREAMING SERVICES IN KENYA
Live streaming is a method of broadcasting video and audio content in real-time over the internet. It has become increasingly popular in recent years, as more and more people are turning to the internet for their entertainment and news needs. Cara Productions has the best Live Streaming services in Kenya.
One of the main advantages of live streaming is that it allows users to interact with the content in real-time. We enable viewers to watch live events as they happen and even participate in chat rooms or other interactive features to engage with the host or other viewers. This level of interaction can create a sense of community among viewers, as well as provide an opportunity for immediate feedback and engagement.
Live streaming is also a cost-effective way for individuals and businesses to reach a large audience. We have the right equipment and internet connection for live streaming, anyone can start live streaming from the comfort of their own home. This has led to the rise of many popular streaming platforms such as Twitch, YouTube Live, and Facebook Live. These platforms have become a destination for audiences to watch everything from gaming, music, sports, and even news.
Live streaming has also found its way into the business world, with many companies now using it as a tool for remote communication. Platforms like Zoom, Skype, and Google Meet allow businesses to hold virtual meetings and conferences, making it easier to connect with employees, partners, and customers no matter where they are located. Live streaming has also become a powerful marketing tool. Businesses can use live streaming to showcase products and services, conduct Q&A sessions, and host virtual events. This can help companies to reach a wider audience and create a more personal connection with their customers. Cara Productions has the best Live Streaming services in Kenya.
How does live streaming work on a technical level?
These are the main steps that take place behind the scenes in a live stream:
#1 Video capture
Live streaming starts with raw video data: the visual information captured by a camera. Within the computing device to which the camera is attached, this visual information is represented as digital data – in other words, 1s and 0s at the deepest level.
#2 Compression and encoding
Next, the segmented video data is compressed and encoded. The data is compressed by removing redundant visual information. For example, if the first frame of the video displays a person talking against a grey background, the grey background does not need to render for any subsequent frames that have the same background. Cara Productions has the best Live Streaming services in Kenya.
Think of video compression as being like adding a piece of new furniture to a living room. It is not necessary to buy entirely new furniture each time a new chair or side table is added. Instead, it is possible to keep the room layout roughly the same and change out just one piece at a time, occasionally making larger rearrangements as necessary. Similarly, not every frame of a video stream needs to be rendered in total – just the parts that change from frame to frame, such as the movement of a person’s mouth.
“Encoding” refers to the process of converting data into a new format. Live streaming video data is encoded into an interpretable digital format that a wide variety of devices recognize. Common video encoding standards include:
- H.264
- H.265
- VP9
- AV1
#3 Segmentation
The video includes a lot of digital information, which is why it takes longer to download a video file than to download a short PDF or an image. Because it would not be practical to send all the video data out over the Internet at once, streaming video is divided into smaller segments a few seconds in length.
#4 CDN distribution and caching
Once the live stream has been segmented, compressed, and encoded (all of which only takes a few seconds), it needs to be made available to the dozens or millions of viewers who want to watch it. In order to maintain high quality with minimal latency while serving the stream to multiple viewers in different locations, a CDN should distribute it.
A CDN is a distributed network of servers that cache and serve content on behalf of an origin server. Using CDN results in faster performance, because user requests no longer have to travel all the way to the origin server but can instead be handled by a nearby CDN server. Handling requests and delivering content in this manner also reduces the origin server’s workload. Finally, CDNs make it possible to efficiently serve content to users around the world because their servers are located all over the world instead of clustered in a single geographic area.
#5 Decoding and video playback
The CDN sends the live stream out to all the users who are watching the stream. Each user’s device receives, decodes, and decompresses the segmented video data. Finally, a media player on the user’s device – either a dedicated app or a video player within the browser – interprets the data as visual information, and the video plays.