BEST COMMERCIALS SERVICES IN KENYA
Commercials, also known as advertisements, are short television or radio programming segments designed to promote a product or service. They are typically created by companies or organizations looking to increase sales or awareness of their brand. Cara Productions is the best commercials/advertisement company in Kenya and has the best commercials services in Kenya.
One of the most effective ways that commercials can be used is to create brand awareness. We do this by repeatedly exposing viewers or listeners to a company’s logo, slogan, or product, creating a sense of familiarity and trust.
Another important aspect of commercials is the use of persuasive techniques. Advertisers use a variety of methods to convince viewers or listeners to buy their products or services. These can include emotional appeals, testimonials, and the use of celebrity endorsements. We package your advertisement with all these components in mind.
In addition, commercials can also be used to target specific demographics. For example, a commercial for a new video game might be targeted at young males, while a commercial for a new cleaning product might be targeted at stay-at-home mothers.
Overall, commercials are an essential part of modern marketing and play a vital role in promoting products and services, creating brand awareness, and persuading consumers to make a purchase. They have evolved over time to adapt to new technologies and mediums, but the goal remains the same: to reach as many potential customers as possible. We have the best commercials services in Kenya.
Originality
An original ad comprises elements that are rare or surprising or that move away from the obvious and commonplace. The focus is on the uniqueness of the ideas or features contained in the ad. Cara Productions ensures that your ad will diverge from norms or experiences by applying unique visual or verbal solutions. Many advertising campaigns are anything but original. Cara Productions make sure that your ad is unique and cannot be traced anywhere on mainstream or social media platforms.
Flexibility
An ad scoring high on flexibility smoothly links the product to a range of different uses or ideas. For example, a commercial for the Kraft Foods coffee brand Jacobs Krönung, which aired in Germany in 2011 and 2012, showed a man facing various domestic challenges (washing dishes, sewing a button on a jacket, dicing an onion, and making a bed) while a group of women enjoyed a cup of coffee together.
Elaboration
Many ads contain unexpected details or extend simple ideas so that they become more intricate and complicated. One good example is an ad for Ehrmann fruit yoghurt—one of the leading brands in Germany—in which a woman eating yoghurt licks her lips to reveal that her tongue looks just like a strawberry (Ehrmann made different versions of the spot for different flavours), considerably deepening the idea of fruitiness in yoghurt. In another example, in an ad for Wrigley’s 5 gum, a man is submerged in tiny metal balls that bounce off his skin to represent the tingle one feels while chewing the gum.
Synthesis
This dimension of creativity is about blending or connecting normally unrelated objects or ideas. For example, Wrigley aired a commercial that featured rabbits corralled like cattle and fed bananas, berries, and melon, making their buckteeth grow in as Juicy Fruit Squish chewing gum. The commercial combines unrelated objects (rabbits and chewing gum) to create a divergent storyline. Cara Productions has learned through the years on the perfect synthesis for an ad.
Artistic value
Ads with a high level of artistic creativity contain aesthetically appealing verbal, visual, or sound elements. Cara Productions makes sure that your ad quality is high, your dialogue is clever, your colour palette is original, and your music is memorable. As a result, consumers often view the ads as almost a piece of art rather than a blatant sales pitch. One ad we studied, which scored among the highest in artistic value, was an animated commercial for Danone’s Fantasia yoghurt that aired at the end of 2009. It showed a woman floating on a flower petal through a sea of Fantasia yoghurt, surrounded by flowers laden with fruits. You can rest when Cara Productions is around because we offer the best commercials services in Kenya.